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Machine Learning for CPG: benefits of intelligent automation

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CPG is an acronym for consumer packaged goods, such as shampoo, laundry detergent, toothbrushes etc.  CPG artificial intelligence  is based on predicting how customers respond to a product or service and guiding them in that way. In general, CPG machine learning typically uses customer purchase data from previous purchases in order to make suggestions about future products. CPG machine learning looks at past purchases and evaluates what other factors might affect a person's decision to purchase a specific item. Benefits: CPG machine learning works by finding data patterns to provide the most accurate prediction possible when analyzing a group of consumers who have purchased a specific item. CPG machine learning is typically used to target customers specifically based on their psychographics, demographics, past purchases, and other information that can help create a more tailored customer experience. CPG machine learning has several benefits for businesses that choose to use it. CPG